What is a shrink sleeve and how does it maximise point of sale purchase appeal
A shrink sleeve is a plastic "heat shrinkable" label which can be used as primary product decoration as an alternative to a traditional paper/plastic label.
It can also be used as a promotional vehicle for marketing activity for single or multiple pack promotion or simply for visual tamper evident protection of the product.
The sleeve is applied to the container, then shrunk using hot air or steam. The sleeve shrinks to the contour shape of the container giving full 360 degree graphics.
Using a highly decorative “full body” printed shrink sleeve to decorate your product creates added value along with strong brand identity and differentiates your premium product from the competition.
Unusual and non standard shape containers can be used.
The container can be Glass, plastic or metal.
Special finishes can be added, pearlised, matt and metallic to add extra visual impact.
Tamper evident feature can be built in during sleeve conversion.
Multiple products can be sleeved together for promotions and gifts.
